About Section
The About section is the summary text below the headline on a LinkedIn profile. up to 2,600 characters and often the first deep read a prospect takes.
The LinkedIn About section is a 2,600-character free-text field that functions as a landing page for your personal brand. It's typically read by prospects who clicked your profile after seeing a post or comment. meaning they're already interested and looking for a reason to reach out or follow you.
The structure that converts: open with one sharp sentence that states who you help and what outcome you deliver (repeats the headline logic for anyone who missed it), then substantiate with specifics (case studies, numbers, named outcomes), then list your offer or product clearly, then close with a low-friction next step (DM me, or: link in Featured).
Mistakes to avoid: starting with "I'm a passionate [job title]" (passive, tells prospects nothing), using long blocks of text without spacing (unreadable on mobile), listing generic skills instead of specific results, and not including a call to action. The About section isn't a resume summary. it's a conversion page.
Related terms
- LinkedIn HeadlineThe LinkedIn headline is the 220-character field directly under your name, visible in search results, feed comments, and connection requests.
- Personal BrandOn LinkedIn, a personal brand is the public reputation a professional builds through consistent content, point of view, and audience relationships.
- Featured SectionThe Featured section pins up to 5 items on a LinkedIn profile. posts, links, or media. for permanent visibility independent of the feed algorithm.
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See about section in practice
Real creators · data-backed strategy breakdowns
