Featured Section
The Featured section pins up to 5 items on a LinkedIn profile. posts, links, or media. for permanent visibility independent of the feed algorithm.
The LinkedIn Featured section appears directly below the About section and lets you pin up to 5 items: posts, external links, media files, or articles. Unlike feed posts, Featured items stay pinned indefinitely. they don't disappear from the feed after 24–48 hours. For any visitor to your profile, Featured is the first place to showcase proof.
High-converting uses: pin your best-performing lead magnet directly; pin a post with 10K+ impressions (social proof); pin a case study or named client result; pin your newsletter subscribe link; pin a calendar booking link.
Strategic sequence: treat Featured as a 5-step trust ladder. the first item proves credibility (case study, result), the second proves audience fit (your most-relevant post), the third offers value (lead magnet), and items four and five either reinforce or provide a conversion action (newsletter, booking link).
Related terms
- Personal BrandOn LinkedIn, a personal brand is the public reputation a professional builds through consistent content, point of view, and audience relationships.
- About SectionThe About section is the summary text below the headline on a LinkedIn profile. up to 2,600 characters and often the first deep read a prospect takes.
- LinkedIn HeadlineThe LinkedIn headline is the 220-character field directly under your name, visible in search results, feed comments, and connection requests.
Learn more
See featured section in practice
Real creators · data-backed strategy breakdowns
