Authority Hooks
Authority hooks open with a credibility signal. years of experience, clients served, or results achieved. that earns the reader's attention before the main claim.
Tips for using authority hooks
- 1.Use specific numbers, not vague ones. '100+ clients' beats 'many clients.'
- 2.The credential must be relevant to the claim that follows. Don't front-load a finance credential on a content post.
- 3.Avoid inflated credentials. If you've worked with 10 clients, say 10.
8 hook templates
“After working with 100+ SaaS founders, I noticed they all hit the same wall at $500K ARR.”
“As a B2B LinkedIn strategist, here's my take on why most founders post and never get pipeline.”
“I've spent 3 years analyzing outlier LinkedIn posts. Here's the one pattern they all share.”
“This is the content process top B2B founders use every week. Most people never try it.”
“Here's how I built a $120K LinkedIn consulting business in 14 months with zero paid ads.”
“I've tested this DM sequence with 50+ B2B founders. The booked-call rate is 11% every time.”
“After 7 years running content for B2B companies, here's what no one tells you about LinkedIn.”
“I've reviewed 400+ LinkedIn profiles. 80% make the same three mistakes.”
More hook categories
- Proof HooksProof hooks lead with a specific result. a revenue number, a growth metric, a before/after stat. to demonstrate that what follows is backed by real outcome.
- Mistake HooksMistake hooks tap into loss aversion. the fear of doing something wrong is more motivating than the promise of doing something right.
- Framework HooksFramework hooks promise a system, structure, or mental model. giving the reader a complete, repeatable way to approach a problem.
- Behind the Scenes HooksBehind-the-scenes hooks invite the reader into a private world. what it's really like, what actually happens, what clients pay for. creating curiosity through exclusivity.
- How-To HooksHow-to hooks promise a concrete, actionable outcome and are among the most-saved post formats on LinkedIn.
- Secret HooksSecret hooks imply insider knowledge. information that's hidden, underused, or counterintuitive, giving the reader a sense of privileged access.
Go deeper
Key terms
- LinkedIn HookA LinkedIn hook is the opening line of a post, designed to stop the scroll and earn the click on “see more.”
- Thought LeadershipThought leadership is original point-of-view content that stakes a specific claim about a domain. distinct from educational or how-to content.
- Authority ContentAuthority content is posts, case studies, or frameworks that demonstrate direct expertise through specific results, named clients, or original data.
- Content PillarA content pillar is a recurring theme. usually 3 to 5 per creator. that anchors what someone consistently posts about on LinkedIn.
Playbook