LinkedIn Hook Library
Proof Hooks
Proof hooks lead with a specific result. a revenue number, a growth metric, a before/after stat. to demonstrate that what follows is backed by real outcome.
Tips for using proof hooks
- 1.The result must be specific. '$10K' is weaker than '$10,400 from one post.'
- 2.Name the timeframe. 'In 90 days' is far more credible than 'quickly.'
- 3.The result in the hook must match the content that follows. Bait-and-switch kills trust.
6 hook templates
This advice made me my first $[X] online.
Example
“This single DM framework made me my first $15K online.”
If you want to get [result] in [timeframe], here's where to start.
Example
“If you want 10K LinkedIn followers in 6 months, here's where to start.”
This method got me a [metric]% [outcome].
Example
“This onboarding sequence got me a 94% client retention rate.”
I built a [result] without [thing everyone else uses], here's how.
Example
“I built a $400K ARR consulting practice without cold outreach, here's how.”
I've helped [N] [people] achieve [outcome]. Here's what works.
Example
“I've helped 30 B2B founders generate consistent pipeline from LinkedIn. Here's what works.”
What I'm about to share made my client $[X] in [timeframe].
Example
“This content framework made a B2B SaaS client $80K in pipeline in 6 weeks.”
More hook categories
- Authority HooksAuthority hooks open with a credibility signal. years of experience, clients served, or results achieved. that earns the reader's attention before the main claim.
- Mistake HooksMistake hooks tap into loss aversion. the fear of doing something wrong is more motivating than the promise of doing something right.
- Framework HooksFramework hooks promise a system, structure, or mental model. giving the reader a complete, repeatable way to approach a problem.
- Behind the Scenes HooksBehind-the-scenes hooks invite the reader into a private world. what it's really like, what actually happens, what clients pay for. creating curiosity through exclusivity.
- How-To HooksHow-to hooks promise a concrete, actionable outcome and are among the most-saved post formats on LinkedIn.
- Secret HooksSecret hooks imply insider knowledge. information that's hidden, underused, or counterintuitive, giving the reader a sense of privileged access.
Go deeper
Key terms
- LinkedIn HookA LinkedIn hook is the opening line of a post, designed to stop the scroll and earn the click on “see more.”
- Social ProofSocial proof is evidence that others have found value in a product, service, or idea. testimonials, named clients, logos, results, and before/after data.
- Outlier PostAn outlier post is a piece of content that performs 3× to 10× better than the creator's typical baseline.
- Engagement RateEngagement rate is the percentage of people who saw a LinkedIn post and reacted, commented, or reshared it.
Playbook
LinkedIn Content Playbook
The weekly posting system that turns consistent content into inbound pipeline.