What Is the Average LinkedIn CTR in 2026?
The average organic LinkedIn CTR in 2026 is 0.8% to 1.5% with the link in the first comment, and 0.4% to 0.6% on single-image Sponsored Content. Both have drifted down since 2022, when the same organic placement ran 1.2% to 2.0%. Reach did not fall with it. Creator's own computed engagement figures rose across the same period, from a median of 37.5 reactions and comments per post for content published from 2024 onward to 48 for content published from 2026 onward.
Last updated: September 2026 · Next update: December 2026 · Methodology
The 2026 numbers
Organic CTR, 2026
0.8–1.5%
Link in first comment
Sponsored CTR, 2026
0.4–0.6%
Single-image Sponsored Content
Computed engagement, 2026 onward
48
Median account, reactions plus comments per post
Average LinkedIn CTR by year (compiled ranges)
| Year | Organic CTR |
|---|---|
| 2022 | 1.2–2.0% |
| 2023 | 1.0–1.8% |
| 2024 | 0.9–1.6% |
| 2025 | 0.8–1.5% |
| 2026 | 0.8–1.5% |
Compiled planning ranges. Creator stores no per-post click counts, so no row here is a Creator measurement. The direction is more reliable than any single figure: rates have compressed as feed volume grew, and they stopped falling in 2025.
Computed engagement by publication year (Creator dataset)
| Posts published | Bottom 25% | Median |
|---|---|---|
| 2024 onward, engagement per post | 12 | 37.5 |
| 2025 onward, engagement per post | 13 | 42 |
| 2026 onward, engagement per post | 14 | 48 |
| 2024 onward, comments per post | 1 | 7 |
| 2025 onward, comments per post | 2 | 8 |
| 2026 onward, comments per post | 2 | 10.5 |
Each row is a cumulative cut of posts published on or after 1 January of that year, not a calendar-year slice, so the 2026 row is a subset of the 2025 row. Engagement per post has risen across the three cuts while compiled CTR has fallen. Posts are being seen and reacted to more, and clicked through less.
Computed impressions, for the denominator underneath CTR
| Cut | Bottom 25% | Median |
|---|---|---|
| Impressions per post, all | 363 | 975 |
| Impressions per post, 2026 onward | 301 | 792 |
Published at a lower floor of 10 accounts, stated here rather than hidden, because only 13 accounts in Creator's dataset carry per-post impression counts at all. Read these as an order of magnitude, not as a market figure. A median post at 975 impressions inside the 0.8% to 1.5% band returns roughly 8 to 15 clicks.
Why the 2026 average sits where it does
More posts chasing the same attention
Feed volume has grown every year in this table. A reader who sees more posts spends less time on each one, and a click is the action that takes the most time to decide on.
The easy placement win already happened
Moving links from the body to the first comment lifted CTR sharply between 2022 and 2023. Almost everyone serious now does it, so it no longer separates accounts, it only separates people who do it from people who do not.
Engagement rose while clicks fell
Creator's computed median moved from 37.5 to 48 reactions and comments per post across the 2024 and 2026 cuts. Readers are reacting in the feed rather than leaving it, which is exactly the behaviour a platform optimises for.
The top quartile did not move
3% to 5% has held as the organic top quartile across all five years. The ceiling is intact. The average fell because the middle of the market got more crowded, not because the best posts stopped working.
Frequently asked questions
What is the average LinkedIn CTR in 2026?
0.8% to 1.5% on an organic post with the link in the first comment, and 0.4% to 0.6% on single-image Sponsored Content. Those are the same bands as 2025. The organic top quartile remains 3% to 5%, unchanged across the last five years.
Has LinkedIn CTR gone down?
Yes, gradually. Compiled ranges put organic CTR at 1.2% to 2.0% in 2022 and 0.8% to 1.5% in 2026, a decline of roughly a third across four years. The fall stopped in 2025 and 2026 is flat year on year.
Is LinkedIn CTR still worth optimising in 2026?
Yes, because the ceiling did not move. The top quartile has held at 3% to 5% since 2022 while the average fell, so the distance between an ordinary post and a good one is wider now than it was, and the work that closes it is the same: placement, curiosity gap, and a destination that repeats the promise.
Why is engagement rising while CTR falls?
Because reacting is cheaper than leaving. Creator's computed median engagement rose from 37.5 to 48 reactions and comments per post between the 2024 and 2026 cuts, across 60,975 and 32,311 posts. The same reader who once clicked now comments, which serves the platform and shows up in your numbers as a healthy post with few clicks.
What was the average LinkedIn CTR in 2025?
0.8% to 1.5% organic and 0.4% to 0.6% sponsored, the same bands as 2026. 2025 is the year the multi-year decline flattened out, which is why the two rows are identical in the table above.
What was the average LinkedIn CTR in 2024?
0.9% to 1.6% organic and 0.45% to 0.65% sponsored, on compiled ranges. The 2024 figure sits slightly above 2026 because feed volume was lower and first-comment link placement was still spreading through the market.
Are these 2026 CTR figures measured or estimated?
Estimated, and labelled that way. Creator's post dataset carries reactions, comments, shares and impressions, with no click counts, so click-through rate cannot be computed here. The engagement and impression tables on this page are computed and are labelled as engagement and impressions, never as clicks.
How many clicks does an average 2026 LinkedIn post get?
Work it from impressions. Creator's computed median post reaches 975 impressions across the 13 accounts that report impressions. At the 0.8% to 1.5% band that is roughly 8 to 15 clicks, which is why a post that carries a link needs reach first and a better hook second.
Methodology
The year-by-year CTR rows are compiled planning ranges. Creator's LinkedInPost table carries no click counts, so click-through rate cannot be computed from it in any year, and no row in that table is a Creator measurement.
The engagement and comment tables are computed from benchmark_within_sender('reactions_plus_comments') and benchmark_within_sender('comments') against Creator's production database on 2026-09-09. Each row is a cumulative p_published_after cut, so posts published from 2026 onward are also counted in the 2025 and 2024 rows.
The impressions table is published at a lower account floor of 10 rather than the usual 20, because only 13 accounts in the dataset record per-post impression counts. The floor is stated on the table itself rather than left implicit.
Every computed figure is a within-account distribution. Each account contributes its own median, then the percentiles are taken across accounts, so no single high-volume account can speak for the market.
Year-by-year CTR ranges are compiled figures consistent with Creator's published click-through rate benchmarks and with public social benchmark reporting. Engagement, comment and impression figures are computed from Creator's LinkedInPost dataset via benchmark_within_sender(), 2026-09-09.
Understand the terms
Click-Through Rate
Clicks divided by impressions, times 100.
Impression
One view of a post in someone's feed.
Cumulative Cut
All posts published on or after a date, not a single calendar year.
Top Quartile
The level the best 25% of accounts reach or beat.
First Comment Link
Putting the URL in a comment instead of the post body.
Compiled Range
A planning figure drawn from industry reporting, not measured here.
LinkedIn Content Playbook
What still moves clicks now that the easy placement win is gone.
More LinkedIn benchmarks
See how your content compares
Creator tracks your performance against these benchmarks automatically and tells you exactly what to fix.
Apply to work with us