What Is a Good CTR on LinkedIn?
A good organic LinkedIn CTR is 0.8% to 1.5%, measured with the link sitting in the first comment. Below 0.4% is poor, 1.5% to 3% is strong, and 3% to 5% puts you in the top quartile. This page is the verdict scale only: where your own number sits and whether it needs fixing. Creator's benchmark tables for every organic and paid format live on the click-through rate page.
Last updated: September 2026 · Next update: December 2026 · Methodology
The three numbers to hold on to
Good organic CTR
0.8–1.5%
Link in first comment
Top quartile
3–5%
Tight promise-to-destination match
Needs fixing
below 0.4%
Usually a placement problem
The verdict scale for organic LinkedIn CTR
| Your CTR | Verdict |
|---|---|
| Above 5% | Exceptional |
| 3–5% | Top quartile |
| 1.5–3% | Strong |
| 0.8–1.5% | Good, the normal band |
| 0.4–0.8% | Below average |
| Below 0.4% | Poor |
Compiled planning ranges, not a Creator measurement. Creator's LinkedInPost dataset carries no click counts, so click-through rate cannot be computed from it and no figure in this table is presented as one.
What good looks like by what you are asking for
| Destination | Good CTR |
|---|---|
| Newsletter subscribe | 1.5–3% |
| Lead magnet landing page | 1–2% |
| Blog or article read | 0.8–1.5% |
| Webinar or event registration | 0.6–1.2% |
| Product or pricing page | 0.3–0.7% |
| Job posting | 1–2% |
Compiled ranges. A single site-wide CTR target is the most common reason a healthy post gets judged a failure: a 0.5% pricing-page click rate and a 0.5% newsletter click rate are not the same result.
The reach layer underneath CTR (computed)
| Cut | Bottom 25% | Median |
|---|---|---|
| Engagement per post, all | 12 | 34 |
| Engagement per post, with media | 22 | 57 |
| Engagement per post, without media | 9.4 | 27.8 |
These are engagement figures, not click figures, and they are the only numbers on this page Creator can compute. They matter here because clicks are a share of impressions, and impressions follow engagement. A post at the 12 mark is competing for clicks against a much smaller audience than a post at 117, whatever its CTR says.
Three ways a CTR number misleads you
The denominator is not standard
Some tools divide clicks by impressions and some by unique members reached. Reach is always the smaller number, so the same post can show two different CTRs. Check which one your source uses before you compare yourself to any benchmark, including this one.
Organic and paid are not on the same scale
Sponsored Content runs lower than organic on comparable formats. Judging an organic post against an ads benchmark, or the reverse, produces a verdict that has nothing to do with the post.
A high CTR on tiny reach is not a win
Twelve clicks from 400 impressions is 3%, which reads as top quartile. Forty clicks from 8,000 impressions is 0.5%, which reads as poor. The second post did more. Always read CTR next to the impression count, never on its own.
Frequently asked questions
What is a good CTR on LinkedIn?
A good organic LinkedIn CTR is 0.8% to 1.5% with the link in the first comment. From 1.5% to 3% is strong and 3% to 5% is top quartile. Below 0.8% is below average and below 0.4% is poor, which is nearly always a link sitting in the post body rather than the first comment.
Is a 1% CTR good on LinkedIn?
Yes, 1% sits inside the normal good band of 0.8% to 1.5% for an organic post with the link in the first comment. Whether it is good enough depends on what you linked to. For a newsletter subscribe, 1% is under par. For a pricing page, 1% is well above it.
Is 2% a good click-through rate?
It is strong. The 1.5% to 3% band sits above the normal 0.8% to 1.5% range and usually indicates the post and the destination are describing the same thing in the same words. Above 3% puts you in the top quartile.
What is a bad CTR on LinkedIn?
Below 0.4% on an organic post is poor and needs fixing rather than tuning. The most common cause by a wide margin is the link sitting in the post body. Between 0.4% and 0.8% is below average, which is usually a vague hook or a destination that does not match what the post promised.
Should I compare my CTR against ads benchmarks?
No. Paid formats sit on a different scale from organic posts, and comparing across the two produces a verdict about the format rather than about your post. Creator publishes the paid format ranges separately on the click-through rate page.
Does a good CTR depend on what I link to?
Heavily. Compiled ranges put a good newsletter subscribe at 1.5% to 3%, a good lead magnet page at 1% to 2%, and a good pricing page at 0.3% to 0.7%. A single company-wide CTR target is the most common reason a healthy post gets judged a failure.
How many clicks should a LinkedIn post get?
Multiply your impressions by the band you are aiming for. A post at 3,000 impressions in the good band of 0.8% to 1.5% returns roughly 24 to 45 clicks. That is why reach matters more than rate: the same 1.5% on 400 impressions returns 6.
Can Creator compute a click-through rate from its dataset?
No. Creator's LinkedInPost table stores reactions, comments, shares and impressions, and no click counts at all. Every CTR figure on this page is a compiled planning range. The only computed figures here are the engagement numbers in the reach table, which come from 67,569 posts across 433 accounts.
What CTR should I expect on a post with no link?
None, and that is fine. Most posts should not carry a link. Creator's computed engagement figures put the median account at 34 reactions and comments per post, and a feed of link posts sits well below that because the algorithm sends fewer people to posts that send people away.
Methodology
The CTR bands on this page are compiled planning ranges, not Creator measurements. Creator's LinkedInPost table carries reactions, comments, shares and impressions, and no click counts, so click-through rate cannot be computed from it. Nothing on this page claims otherwise.
The reach table is computed. It comes from benchmark_within_sender('reactions_plus_comments', ...) run against Creator's production database on 2026-09-09, covering 67,569 posts across 433 distinct accounts. Those are engagement figures and are labelled as engagement, not as clicks.
Bands are stated for organic posts with the link in the first comment, because that is the placement most B2B accounts use. A link in the post body sits an order of magnitude lower and is treated as a fault condition here rather than as a band.
This page carries the threshold question only: is my number good. The format-by-format tables for organic posts and LinkedIn Ads live on Creator's click-through rate page, and the fixes live on the how-to-improve page. Splitting them keeps each page answering one question.
The CTR bands are compiled ranges consistent with Creator's own published click-through rate benchmarks and with public social benchmark reporting. The reach table is computed from Creator's LinkedInPost dataset via benchmark_within_sender(), 2026-09-09.
Understand the terms
Click-Through Rate
Clicks divided by impressions, times 100.
First Comment Link
Putting the URL in a comment instead of the post body.
Curiosity Gap
The distance between what the post says and what the reader wants to know.
Message Match
How closely the destination page repeats the post's promise.
Impression
One view of a post in someone's feed.
Compiled Range
A planning figure drawn from industry reporting, not measured here.
LinkedIn Content Playbook
The hook, link placement and destination match that hold CTR in the good band.
More LinkedIn benchmarks
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