Dripify vs Apollo.io
A straight comparison of Dripify and Apollo.io for B2B teams. We sell our own product, Creator, and we say so up front. Every price on this page was read on the vendor's own pricing page, with the date and the link next to it.
The short answer
Dripify and Apollo.io are not interchangeable. Dripify suits sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment. Apollo.io suits sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform. On price, Dripify starts at $59 on its Basic plan (per user/month, billed monthly) and Apollo.io starts at $49 on its Basic plan (per seat/month billed annually, 30,000 credits per seat per year), both read on the vendor pricing pages on 10 September 2026.
Sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment.
Sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform.
Dripify vs Apollo.io at a glance
The price, free plan and scaling rows come off the vendors' own pricing pages. Category and best for are our own read. Where a cell says not verified, it is blank on purpose: we had no figure we could stand behind, and a months-old number is worse than a gap.
| Attribute | Dripify | Apollo.io |
|---|---|---|
| Category (our read) | Outreach automation | Sales engagement |
| Entry price (vendor page) | $59Basic plan, per user/month, billed monthly | $49Basic plan, per seat/month billed annually, 30,000 credits per seat per year |
| Free plan (vendor page) | No free plan. Every paid tier lists a 7-day free trial with no credit card required. | Yes. A free plan at $0 with 900 credits per seat per year granted monthly, 2 sequences, and basic filters. |
| How the price scales | Priced per user, per month. Two people means two subscriptions. | Priced per seat, per month, on annual billing, with a credit meter on top. |
| Best for (our read) | Sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment. | Sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform. |
Pricing, plan by plan
Every figure below carries the plan name it belongs to, the basis the vendor states, a link to the page it came from, and the date we read it. Currencies appear exactly as each vendor publishes them. We never convert one currency into another, because a converted price is a price nobody will ever be charged.
Dripify pricing
Checked 10 September 2026- Basicper user/month, billed monthly$59
- Basicper user/month, billed annually$39
- Proper user/month, billed monthly$79
- Proper user/month, billed annually$59
- Advancedper user/month, billed monthly$99
- Advancedper user/month, billed annually$79
- Enterprisecontact sales for a quoteCustom
Free tier: No free plan. Every paid tier lists a 7-day free trial with no credit card required.
What the price is per: Priced per user, per month. Two people means two subscriptions.
Worth knowing: The annual toggle is labelled up to 35% off. dripify.io redirects to dripify.com.
Source: dripify.com/pricing/, read 10 September 2026.
Apollo.io pricing
Checked 10 September 2026- Free900 credits per seat per year, granted monthly$0
- Basicper seat/month billed annually, 30,000 credits per seat per year$49
- Professionalper seat/month billed annually, 48,000 credits per seat per year$79
- Organizationper seat/month billed annually, minimum 3 seats, 72,000 credits per seat per year$119
- Inbound add-onper team/month, billed annually$119
- Advanced Dialer add-onper team/month, billed annually$119
Free tier: Yes. A free plan at $0 with 900 credits per seat per year granted monthly, 2 sequences, and basic filters.
What the price is per: Priced per seat, per month, on annual billing, with a credit meter on top.
Worth knowing: The billing toggle defaults to annual and we could not read a monthly-billed figure, so no monthly rate is published here. The page also carries stale structured data that contradicts what it displays; the figures above are the displayed ones.
Source: www.apollo.io/pricing, read 10 September 2026.
What each vendor publishes about its own product
This section is quotation, not opinion. Each line comes off the vendor's own pricing page on 10 September 2026. We list only what a vendor states. Silence on a feature is not evidence a tool lacks it, so nothing here says a tool cannot do something.
Dripify
Dripify runs LinkedIn and email drip sequences from the cloud. Connection requests, messages, profile views, endorsements and emails chain together with delays and conditions, and each campaign and step reports its own analytics.
- · Basic caps you at one drip campaign with limited daily quotas.
- · Pro adds unlimited campaigns, full quotas, a dedicated inbox, CSV export, webhooks and HubSpot.
- · Advanced adds multi-team management, lead tagging, evergreen leads and A/B testing.
- · All plans include 100 email finder credits a month. Top-ups run 1,000 credits for $29 up to 10,000 for $99.
Apollo.io
Apollo.io joins a B2B contact and company database to a sales engagement suite. You search the database, spend credits to reveal verified emails and phone numbers, then run sequences, a dialer, meeting scheduling, call recording and deal management in the same tool.
- · Published credit costs: 1 credit an email, 8 credits a phone number, 1 to 8 credits to enrich data, 1 credit an AI research run, 2 credits a minute on the US dialer.
- · Organization is the only tier with a seat minimum.
- · Prices exclude any applicable taxes.
Which tool for which job
Most comparison pages rank two tools on a single line and call it a verdict. That is not how the decision works. The right answer changes with the job in front of you, so here is the matchup, job by job. Rows built on a vendor figure say so. Rows built on our opinion say that too.
| The job | Pick | Why |
|---|---|---|
| You want to try it without a card | Apollo.io | Apollo.io publishes a free plan. Yes. A free plan at $0 with 900 credits per seat per year granted monthly, 2 sequences, and basic filters. Dripify does not. No free plan. Every paid tier lists a 7-day free trial with no credit card required. |
| One person, one account, smallest bill | Apollo.io | Dripify opens at $59 (Basic, per user/month, billed monthly). Apollo.io opens at $49 (Basic, per seat/month billed annually, 30,000 credits per seat per year). Same currency, so the numbers compare directly, but read the unit too. |
| You are adding a second and third user | Read the unit, not the headline | Dripify: Priced per user, per month. Two people means two subscriptions. Apollo.io: Priced per seat, per month, on annual billing, with a credit meter on top. |
| You run accounts for clients | Dripify | Dripify publishes an agency tier. Advanced, which adds multi-team management and lead tagging. We did not find a published agency tier for Apollo.io on the page we read, which is not the same as saying it has none. |
| You mainly need outreach automation | Dripify | That is the category Dripify sits in. Our read: Sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment. |
| You mainly need sales engagement | Apollo.io | That is the category Apollo.io sits in. Our read: Sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform. |
| You need content, DMs, lead capture and pipeline in one place | Creator | That job spans more than either tool covers on its own. Creator installs the whole loop and runs it for you, which is a different purchase from buying software. |
Two different categories, two different purchases
Dripify is outreach automation. Apollo.io is sales engagement. That is the first thing to settle, because a lot of the arguments people have about these two are really arguments about which job they are buying for.
Outreach automation
Outreach tools send the connection requests, the messages and the follow-ups on your behalf. The whole category carries platform risk, so read what each vendor publishes about daily limits, warm-up and account safety, and treat that as part of the product rather than a footnote. The other thing to check is the unit of pricing. Some charge per seat, some per connected account, some a flat fee for many senders, and that single choice can move the bill by an order of magnitude at five accounts.
Sales engagement
Sales engagement platforms sit around the whole sequence: the data, the sending, the dialer, the meetings and the pipeline. They are heavier to set up and they replace several smaller tools. Judge them on the quality of the data you get for your credits, and on whether your team will actually work inside them every day. A platform nobody logs into is the most expensive line on the stack.
How to choose between them in an afternoon
You do not need a six-week evaluation. You need five answers, and four of them come off the vendor sites in under an hour.
- 1. Write down the one job you are buying for. Not three jobs. One. If the sentence needs the word and twice, you are shopping for two tools, and you should say so out loud before you compare anything.
- 2. Check the pricing unit, not the headline number. Dripify bills like this. Priced per user, per month. Two people means two subscriptions. Apollo.io bills like this. Priced per seat, per month, on annual billing, with a credit meter on top. Run both against the number of people and accounts you will have in six months, not today.
- 3. Find the cheapest tier that still has the feature you came for. Entry prices are usually gated. The plan you actually need is often one or two tiers above the number in the ad, and that gap is where budgets break.
- 4. Run one real list through the trial. Not a demo list. Fifty of your own prospects, your own copy, your own sending times. Two days of that tells you more than every comparison page on the internet, including this one.
- 5. Ask what breaks when you stop paying. Sequences, data, inbox history and reporting all live somewhere. Find out what you can export and what you lose, before you have anything worth losing.
Our read on each
Everything below is our own assessment from running LinkedIn pipelines for B2B firms. It is opinion, not vendor documentation, and we label it that way so you can weigh it against the vendor sections above.
Dripify
LinkedIn automation for B2B sales teams.
- + Strong for high-volume outbound DMs
- + Cloud-based - runs without your machine on
- + Conditional branching is more flexible than most outreach tools
- − Outbound-only - no content engine, no inbound capture
- − Cold-DM volume play, fights LinkedIn's safety thresholds
- − Lower reply rates than warm/content-led outreach (1–3% vs 15–35%)
Apollo.io
Sales intelligence and engagement platform.
- + A free plan that includes 900 credits per seat per year
- + Database and sequencer in one platform, so no second subscription
- + Credits granted upfront for the year on the paid plans
- − Every reveal spends credits, so real cost tracks usage, not the seat price
- − Organization is the only plan with a seat minimum, at 3 seats
- − Content generation is generic - not trained on your LinkedIn account
- − No LinkedIn content calendar, post scheduling, or lead magnets
- − Primarily cold outbound - no warm inbound layer
Four ways this comparison goes wrong
We have watched a lot of teams pick between tools like these. The same four mistakes account for most of the regret.
The entry tiers of Dripify and Apollo.io are not the same product shape. Dripify: Priced per user, per month. Two people means two subscriptions. Apollo.io: Priced per seat, per month, on annual billing, with a credit meter on top. At one user those numbers look comparable. At five they usually are not.
Every tool in this space demos well. What separates them is the hundredth time you do the routine task, whether that is approving a sequence, editing a draft or answering a reply. Ask a current user what they do every Monday, not what impressed them in week one.
Neither Dripify nor Apollo.io decides who you target, what you say or why anyone should reply. Software makes a working motion faster and a broken motion faster to fail. Get the offer and the list right first, then automate them.
Most stacks are strong at sending and thin at everything after it. Replies land in an inbox, someone has to qualify them, and the handoff into a calendar is where pipeline quietly leaks. Decide who owns that step before you pick either tool, or the tool will decide for you.
If neither one covers the job
Dripify and Apollo.io each solve one slice. Content, DMs, lead capture and pipeline reporting still have to meet somewhere, and in most firms that somewhere is a person with no time. Creator is the install that closes the loop: we set the whole thing up and run it, and you own it.
Built for B2B founders, consultants and agencies who use LinkedIn as their main pipeline channel. See the system and the results.
Frequently asked
- What is the main difference between Dripify and Apollo.io?
- Dripify is positioned as LinkedIn automation for B2B sales teams and sits in the outreach automation category. Apollo.io is positioned as sales intelligence and engagement platform and sits in the sales engagement category. In practice Dripify suits sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment, while Apollo.io suits sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform.
- How much does Dripify cost?
- Basic at $59 (per user/month, billed monthly); Basic at $39 (per user/month, billed annually); Pro at $79 (per user/month, billed monthly); Pro at $59 (per user/month, billed annually); Advanced at $99 (per user/month, billed monthly); Advanced at $79 (per user/month, billed annually); Enterprise at Custom (contact sales for a quote). Read on https://dripify.com/pricing/ on 10 September 2026. No free plan. Every paid tier lists a 7-day free trial with no credit card required.
- How much does Apollo.io cost?
- Free at $0 (900 credits per seat per year, granted monthly); Basic at $49 (per seat/month billed annually, 30,000 credits per seat per year); Professional at $79 (per seat/month billed annually, 48,000 credits per seat per year); Organization at $119 (per seat/month billed annually, minimum 3 seats, 72,000 credits per seat per year); Inbound add-on at $119 (per team/month, billed annually); Advanced Dialer add-on at $119 (per team/month, billed annually). Read on https://www.apollo.io/pricing on 10 September 2026. Yes. A free plan at $0 with 900 credits per seat per year granted monthly, 2 sequences, and basic filters.
- Is Dripify or Apollo.io cheaper?
- Dripify opens at $59 on Basic (per user/month, billed monthly). Apollo.io opens at $49 on Basic (per seat/month billed annually, 30,000 credits per seat per year). Compare the unit before the number: one vendor may charge per seat while the other charges per account or a flat fee, and the currencies are published as each vendor publishes them. Both figures were read on 10 September 2026.
- Can I use Dripify and Apollo.io together?
- Yes. Dripify covers outreach automation and Apollo.io covers sales engagement, so they sit at different points in the same pipeline and plenty of B2B teams run both. The cost is two subscriptions, two logins and a handoff between them that nobody owns.
- Which should a solo founder pick, Dripify or Apollo.io?
- Start from the unit. The Dripify entry tier is Basic at $59, per user/month, billed monthly. The Apollo.io entry tier is Basic at $49, per seat/month billed annually, 30,000 credits per seat per year. A solo founder is buying one seat and one account, so the tool with the lower entry tier and the smaller learning curve usually wins. Our read: pick Dripify if this describes you. Sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment. Pick Apollo.io if this describes you. Sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform.
The verdict
The money question resolves cleanly. Dripify opens at $59 on Basic, Apollo.io at $49 on Basic, both checked 10 September 2026. The unit matters more than the headline. Dripify: Priced per user, per month. Two people means two subscriptions. Apollo.io: Priced per seat, per month, on annual billing, with a credit meter on top.
Dripify is the pick if this describes you. Sales teams running outbound LinkedIn DM sequences at volume - connection requests, follow-ups, and email enrichment. Apollo.io is the pick if this describes you instead. Sales teams that need a combined prospecting database, email sequencing, and LinkedIn touchpoints in one platform. If you read both descriptions and neither matches the job in front of you, the problem is probably bigger than a tool choice, and that is the case Creator exists for.
One caveat we will repeat: pricing pages move. The figures here were read on 10 September 2026 and each one links back to the page it came from. Click through before you sign anything. If a number on this page no longer matches the vendor's page, tell us and we will fix it.
How this page was sourced
We run one rule on every comparison we publish. A fact about a named company's product, pricing or features appears here only if we read it on that company's own page. Every figure carries the plan name it belongs to, the basis the vendor states, the URL it came from, and the date we read it.
Two things follow from that rule, and both are visible on this page. Where a vendor publishes in euros or pounds, the price stays in euros or pounds. We do not convert, because a converted number is a number nobody will ever be charged. And where we have no verified figure, the page says so and leaves the space empty rather than filling it with a price from months ago.
We also do not infer absence. If a vendor's page does not mention a feature, that is not evidence the tool lacks it, and you will not find a line on this page claiming otherwise. The opinionated parts, the categories, the pros and cons, the recommendations, are labelled as ours so you can weigh them separately from the sourced parts.
Last pricing pass: 10 September 2026. We sell a competing product, Creator, and we take no affiliate commission from any tool named on this page.
Key terms
- DM SequenceA DM sequence is a series of LinkedIn direct messages sent to a prospect over time, typically triggered by a specific event like a comment or a profile view.
- Cold DMA cold DM is a LinkedIn direct message sent to a prospect who has had no prior engagement with the sender - no content interaction, no existing connection, no shared context.
- Warm OutreachWarm outreach is contacting a prospect who has already engaged in some way. viewed your profile, liked a post, downloaded a lead magnet, or been referred.
- Connection RequestA connection request is the LinkedIn invitation one user sends to another to establish a first-degree connection.
- DM Reply RateDM reply rate is the percentage of outbound LinkedIn direct messages that receive a response - a key metric for measuring outreach message quality and targeting accuracy.
- Cold OutreachCold outreach is contacting a prospect who has had no prior relationship or interaction with the sender. typically via cold email, cold DM, or cold call.