LinkedIn CTR by Company Size
Smaller senders get more clicks per impression. Solo operators and teams under ten run a compiled 1.2% to 2.2% organic CTR, while accounts at companies over 5,000 people run 0.4% to 0.9%. The reason is audience composition rather than copy quality: a small account's followers mostly chose to follow that person, and a large company's audience accumulated for many other reasons.
Last updated: September 2026 · Next update: December 2026 · Methodology
The size effect in three numbers
Solo and under 10
1.2–2.2%
Warm audience, one clear topic
Mid-market, 201–1,000
0.6–1.2%
Mixed audience, several topics
Company page, any size
0.3–0.7%
Well under a personal profile
Organic LinkedIn CTR by headcount (compiled ranges)
| Company size | Organic CTR |
|---|---|
| Solo, 1 person | 1.2–2.2% |
| 2–10 people | 1.1–2.0% |
| 11–50 people | 1.0–1.8% |
| 51–200 people | 0.8–1.5% |
| 201–1,000 people | 0.6–1.2% |
| 1,001–5,000 people | 0.5–1.0% |
| 5,000+ people | 0.4–0.9% |
Compiled planning ranges for posts published from a personal profile with the link in the first comment. Rate falls as headcount rises while total clicks usually rise, because the audience grows faster than the relevance falls.
Personal profile against company page (compiled ranges)
| Sender | Organic CTR |
|---|---|
| Personal profile, small company | 1.0–2.0% |
| Personal profile, large company | 0.5–1.0% |
| Company page, small company | 0.4–0.9% |
| Company page, large company | 0.3–0.7% |
The sender matters more than the headcount. A personal profile at a large company still outperforms a company page at a small one, which is why founder-led and employee-led posting is the standard recommendation regardless of company size.
What Creator can compute across senders
| Cut | Bottom 25% | Median |
|---|---|---|
| Engagement per post, all accounts | 12 | 34 |
| Likes per post, all accounts | 10 | 27 |
| Comments per post, all accounts | 1 | 5.5 |
| Engagement per post, English-language | 14 | 44 |
Engagement, not clicks. Creator's dataset carries no company-size field and no follower count at the time of posting, so headcount tiers cannot be computed here at all. What the table shows is how wide the spread already is between accounts inside one dataset: 12 at the bottom quartile against 117 at the top.
What to do with a size band
Large accounts should judge clicks, not rate
An enterprise post at 0.5% on 40,000 impressions returns 200 clicks. A solo post at 2% on 1,200 impressions returns 24. The rate says the solo post is four times better and the click count says otherwise. Pick the measure that matches what the post is for.
Post from people, not from the page
Every row in the sender table puts a personal profile above a company page at the same company size. If the choice is between improving page copy and getting three employees posting, the second one moves more.
Narrow the topic before you widen the audience
The size effect is really a relevance effect. Accounts that keep posting on one subject hold a higher rate as they grow, because the followers arriving are arriving for that subject.
Split the reporting when several people post
Once a company has multiple senders, a single blended CTR hides which voice is working. Report each profile separately and compare each one to its own last quarter.
Frequently asked questions
Does company size affect LinkedIn CTR?
Yes, and it moves in the opposite direction to intuition. Compiled ranges put solo accounts at 1.2% to 2.2% organic and accounts at companies over 5,000 people at 0.4% to 0.9%. Small senders win on rate because their audience is tightly self-selected. Large senders usually win on total clicks because their audience is far bigger.
Do company pages get lower CTR than personal profiles?
Yes, by roughly half. Compiled ranges put company pages at 0.3% to 0.9% depending on company size, against 0.5% to 2.0% for personal profiles. A personal profile at a large company still outperforms a company page at a small one.
What is a good LinkedIn CTR for a startup?
1.0% to 2.0% organic for a team under fifty, with a top quartile of 3% to 5.5%. Early-stage accounts should hold themselves to the higher band, because the audience is small enough that every follower still has a reason to be there.
What is a good LinkedIn CTR for an enterprise brand?
0.4% to 0.9% organic from a personal profile and 0.3% to 0.7% from the company page. Judge the result in clicks rather than in rate, since the audience contains staff, applicants and partners alongside buyers and most impressions were never going to convert.
Why does a smaller audience convert better?
Because of how it was assembled. A small account's followers mostly arrived for one person and one subject. A large company's audience accumulated through hiring, procurement, press and years of unrelated posts, so a higher share of every impression lands on someone the offer was never for.
Can Creator compute CTR by company size?
No. Creator's post dataset carries no click counts, no company-size field and no follower count at the time of posting, so the cut does not exist in either dimension. The computed table on this page reports engagement across 67,569 posts and 433 accounts and is labelled as engagement.
Should a large company chase the small-account CTR band?
No, and trying usually produces worse content. The realistic move is to narrow the topic so that the audience arriving is arriving for something specific, and to get individual employees posting from their own profiles, which is the single largest difference in the sender table on this page.
How should a multi-person team report LinkedIn CTR?
Per profile, never blended. A blended figure across several senders hides which voice is earning the clicks, and the spread between accounts is wide. Creator's computed engagement figures put the bottom quartile at 12 and the top quartile at 117 on the same metric, so averaging across senders discards most of the signal.
Methodology
The company-size and sender-type rows are compiled planning ranges. Creator's post dataset carries no click counts, no company-size classification and no follower count at the time of posting, so none of these cuts can be computed here.
Organic figures assume a personal profile posting with the link in the first comment, except in the sender table where company pages are called out explicitly.
The computed table is real and covers engagement rather than clicks. It comes from benchmark_within_sender() for reactions plus comments, likes and comments, run against Creator's production database on 2026-09-09 across 67,569 posts and 433 distinct accounts.
Cells computed from fewer than 20 accounts, or from accounts with fewer than 30 posts each, are not published, which is why no size tier appears in the computed table rather than appearing with a thin sample.
Company-size and sender-type CTR ranges are compiled figures consistent with Creator's published click-through rate benchmarks and with public social benchmark reporting. The computed engagement table comes from Creator's LinkedInPost dataset via benchmark_within_sender(), 2026-09-09.
Understand the terms
Click-Through Rate
Clicks divided by impressions, times 100.
Company Page
A LinkedIn page owned by an organisation rather than a person.
Personal Profile
An individual's own LinkedIn account.
Audience Relevance
The share of an audience the offer was actually built for.
Top Quartile
The level the best 25% of accounts reach or beat.
Compiled Range
A planning figure drawn from industry reporting, not measured here.
LinkedIn Content Playbook
How employee-led posting holds a small-account click rate at a large company.
More LinkedIn benchmarks
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