LinkedIn CTR Benchmarks by Industry
Organic LinkedIn CTR averages 0.8% to 1.5% across B2B, and the spread between sectors is about threefold. Recruitment and education sit at 1.0% to 2.0%. Manufacturing, healthcare and life sciences sit at 0.5% to 1.0%. The table below gives an organic and a paid range for ten sectors, so you can judge your own number against the audience you actually post to.
Last updated: September 2026 · Next update: December 2026 · Methodology
The industry spread in three numbers
Highest sector band
1.0–2.0%
Recruitment, education and training
B2B middle
0.8–1.5%
Software, consulting, professional services
Lowest sector band
0.5–1.0%
Manufacturing, healthcare, life sciences
Organic and paid LinkedIn CTR by industry (compiled ranges)
| Industry | Organic CTR |
|---|---|
| Recruitment and staffing | 1.0–2.0% |
| Education and training | 1.0–1.8% |
| Software and SaaS | 0.9–1.6% |
| Marketing and agency services | 0.8–1.5% |
| Professional services and consulting | 0.8–1.5% |
| Nonprofit and public sector | 0.8–1.4% |
| Real estate and construction | 0.6–1.1% |
| Financial services and insurance | 0.6–1.1% |
| Healthcare and life sciences | 0.5–1.0% |
| Manufacturing and industrial | 0.5–0.9% |
Compiled planning ranges, not a Creator measurement. Organic figures assume the link sits in the first comment rather than in the post body. A link in the post body runs 0.2% to 0.4% in every sector on this table.
What Creator can compute across the same accounts
| Cut | Bottom 25% | Median |
|---|---|---|
| Engagement per post, all accounts | 12 | 34 |
| Engagement per post, with media | 22 | 57 |
| Engagement per post, without media | 9.4 | 27.8 |
| Comments per post, all accounts | 1 | 5.5 |
These are engagement figures, not clicks. Creator's post dataset carries no industry label, so it cannot cut clicks or engagement by sector. What it does show is the size of the gap between a bottom-quartile and a top-quartile account inside one market: 12 against 117 on the same metric. That gap is wider than any industry difference on the compiled table above.
How to use an industry CTR band without fooling yourself
Your buyer's habits set the band, not your SIC code
A software company selling to hospital procurement behaves like healthcare, not like software. Pick the row that matches who reads your posts, not the row that matches your own company description.
Regulated sectors pay the price at the destination
Finance, insurance and healthcare land low because the landing page has to hedge. The hook can be as sharp as any other sector's. The click dies when the page opens with a disclaimer instead of the thing that was promised.
A high band is not a high bar
Recruitment sits at 1.0% to 2.0% because job seekers self-select, which means clearing 1.5% there is ordinary. Clearing 1.0% in manufacturing is the harder result.
Compare against your own last quarter first
Industry bands are planning figures with wide error bars. Your own account, measured across twenty posts on the same placement, is a tighter benchmark than any published range including this one.
Frequently asked questions
Which industry has the highest CTR on LinkedIn?
Recruitment and staffing, at a compiled 1.0% to 2.0% organic. Education and training follow at 1.0% to 1.8%. Both sit high because the reader is often already searching for what the post offers, so the audience self-selects before the click rather than being persuaded into it.
What is a good LinkedIn CTR for SaaS?
Compiled ranges put software and SaaS at 0.9% to 1.6% organic with the link in the first comment, and 0.45% to 0.7% on Sponsored Content. That sits slightly above the B2B middle because the audience is used to clicking through to documentation, demos and free tools.
What is a good LinkedIn CTR for professional services?
0.8% to 1.5% organic, which is the same as the overall B2B band. Consulting and professional services rarely win the click on a first touch, so a lower rate across many posts often beats a spike on one, and the number worth watching is clicks per month rather than clicks per post.
Why does CTR differ so much between industries?
Three reasons, in order of size. How much the audience self-selects before reading, which is why recruitment sits highest. How much the destination has to hedge, which is why regulated sectors sit lowest. And how crowded the feed is for that topic, which is why marketing and agency content sits below software despite similar buyers.
Do regulated industries have lower LinkedIn CTR?
Yes, by roughly a third. Financial services, insurance, healthcare and life sciences land at 0.5% to 1.1% organic against a 0.8% to 1.5% B2B middle. The loss usually happens after the click is won, on a landing page that opens with compliance language instead of the thing the post promised.
Can Creator compute CTR by industry?
No. Creator's post dataset carries no click counts and no industry label, so neither half of that cut exists. The industry figures on this page are compiled planning ranges. The computed table on this page reports engagement across 67,569 posts and 433 accounts and is labelled as engagement, not as clicks.
Should I benchmark my CTR against my industry or against LinkedIn overall?
Against your industry for the target, and against your own history for the verdict. The gap between a bottom-quartile and a top-quartile account inside one market is larger than the gap between the highest and lowest industry on this page, so your own trend carries more information than the sector row does.
Does industry change paid CTR as much as organic CTR?
Less. Compiled paid ranges run from 0.3% to 0.8% across all ten sectors, a spread of under three times, while organic runs from 0.5% to 2.0%, a spread of four times. Paid placement compresses the difference because every ad carries the same promoted label and pays the same attention cost.
Methodology
The industry rows are compiled planning ranges. Creator stores no per-post click counts and no industry classification, so click-through rate by sector cannot be computed from Creator's dataset and nothing on this page is presented as if it could.
Organic figures assume the link sits in the first comment. A link placed in the post body runs 0.2% to 0.4% regardless of sector, which is a placement result rather than an industry result and is treated separately here.
The computed table is real. It comes from benchmark_within_sender('reactions_plus_comments') and benchmark_within_sender('comments') run against Creator's production database on 2026-09-09, covering 67,569 posts across 433 distinct accounts, each account contributing its own median before the percentiles are taken across accounts.
Cells computed from fewer than 20 accounts, or from accounts with fewer than 30 posts each, are not published. That floor is why no industry cut appears in the computed table at all rather than appearing with a small sample.
Industry CTR ranges are compiled figures consistent with Creator's published click-through rate benchmarks and with public social benchmark reporting. The computed engagement table comes from Creator's LinkedInPost dataset via benchmark_within_sender(), 2026-09-09.
Understand the terms
Click-Through Rate
Clicks divided by impressions, times 100.
First Comment Link
Putting the URL in a comment instead of the post body.
Compiled Range
A planning figure drawn from industry reporting, not measured here.
Self-Selection
When the audience filters itself before the click, lifting the rate.
Message Match
How closely the destination page repeats the post's promise.
Within-Account Median
Each account's own median, taken before comparing accounts.
LinkedIn Content Playbook
The hook, placement and destination match that hold CTR inside your sector's band.
More LinkedIn benchmarks
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