Expandi vs Lemlist
A straight comparison of Expandi and Lemlist for B2B teams. We sell our own product, Creator, and we say so up front. Every price on this page was read on the vendor's own pricing page, with the date and the link next to it.
The short answer
Expandi and Lemlist are not interchangeable. Expandi suits sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic. Lemlist suits B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos. On price, Expandi starts at $99 on its Business plan (per month, per LinkedIn account, billed monthly) and Lemlist starts at $69 on its Email plan (per month, billed monthly), both read on the vendor pricing pages on 10 September 2026.
Sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic.
B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos.
Expandi vs Lemlist at a glance
The price, free plan and scaling rows come off the vendors' own pricing pages. Category and best for are our own read. Where a cell says not verified, it is blank on purpose: we had no figure we could stand behind, and a months-old number is worse than a gap.
| Attribute | Expandi | Lemlist |
|---|---|---|
| Category (our read) | Outreach automation | Outreach automation |
| Entry price (vendor page) | $99Business plan, per month, per LinkedIn account, billed monthly | $69Email plan, per month, billed monthly |
| Free plan (vendor page) | No free plan. A 7-day free trial runs on the Business plan. | No free plan. A 14-day free trial runs on both paid plans. |
| How the price scales | Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts. | The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month. |
| Best for (our read) | Sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic. | B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos. |
Pricing, plan by plan
Every figure below carries the plan name it belongs to, the basis the vendor states, a link to the page it came from, and the date we read it. Currencies appear exactly as each vendor publishes them. We never convert one currency into another, because a converted price is a price nobody will ever be charged.
Expandi pricing
Checked 10 September 2026- Businessper month, per LinkedIn account, billed monthly$99
- Businessper month, per LinkedIn account, billed annually$79
- Agencytalk to sales, 10+ seatsCustom
Free tier: No free plan. A 7-day free trial runs on the Business plan.
What the price is per: Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts.
Worth knowing: A time-limited promotion was running on the page when we checked. The standard published rates are the ones above.
Source: expandi.io/pricing/, read 10 September 2026.
Lemlist pricing
Checked 10 September 2026- Emailper month, billed monthly$69
- Emailper month, billed yearly$55
- Multichannelper user/month, billed monthly$109
- Multichannelper user/month, billed yearly$87
- Enterprisetalk with sales, teams of 5+ usersCustom
Free tier: No free plan. A 14-day free trial runs on both paid plans.
What the price is per: The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month.
Worth knowing: The billing toggle also offers quarterly at 10% off. A promotional 30-day trial banner was live when we checked; the plan cards state 14 days.
Source: www.lemlist.com/pricing, read 10 September 2026.
What each vendor publishes about its own product
This section is quotation, not opinion. Each line comes off the vendor's own pricing page on 10 September 2026. We list only what a vendor states. Silence on a feature is not evidence a tool lacks it, so nothing here says a tool cannot do something.
Expandi
Expandi is cloud-based LinkedIn outreach automation. Each account gets a dedicated country-based IP address, profile warm-up, and smart limit ranges that hold you under the daily action caps.
- · The sequence builder supports if/action branching, engaging actions between follow-ups, and email follow-up steps inside the same sequence.
- · Image and GIF personalization costs extra on top of the subscription.
- · Video personalization is a paid add-on through Senspark.
- · The Agency tier adds roles and permissions, centralized campaign management, client reporting, a dedicated CSM and white label.
lemlist
lemlist is an outbound sales platform. It carries a 650M+ lead database with email finder, verifier and phone finder, multichannel sequences across email, LinkedIn, calls, SMS and WhatsApp, a unified inbox, and a deliverability hub with mailbox warm-up and monitoring.
- · The Email plan states unlimited users and caps at 50,000 emails a month.
- · Multichannel gives 5 senders per user with unlimited emails and messages.
- · Enrichment is pay-per-success on lemlist credits at 1 credit for $0.01, with 5 credits per verified email and 20 per phone number.
- · Buying-intent signals price in the same credits, from 20 credits for a company web visit up to 400 for LinkedIn engagement.
- · Enterprise adds SSO and SAML, custom roles, a dedicated account manager and priority support.
Which tool for which job
Most comparison pages rank two tools on a single line and call it a verdict. That is not how the decision works. The right answer changes with the job in front of you, so here is the matchup, job by job. Rows built on a vendor figure say so. Rows built on our opinion say that too.
| The job | Pick | Why |
|---|---|---|
| One person, one account, smallest bill | Lemlist | Expandi opens at $99 (Business, per month, per LinkedIn account, billed monthly). Lemlist opens at $69 (Email, per month, billed monthly). Same currency, so the numbers compare directly, but read the unit too. |
| You are adding a second and third user | Read the unit, not the headline | Expandi: Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts. Lemlist: The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month. |
| You run accounts for clients | Expandi | Expandi publishes an agency tier. Agency, from 10 seats, with white label and client reporting. We did not find a published agency tier for Lemlist on the page we read, which is not the same as saying it has none. |
| You are choosing inside one category, outreach automation | Read both descriptions | Category does not separate these two, so the shape of your week does. Expandi: Sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic. Lemlist: B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos. |
| You need content, DMs, lead capture and pipeline in one place | Creator | That job spans more than either tool covers on its own. Creator installs the whole loop and runs it for you, which is a different purchase from buying software. |
What to expect from outreach automation tools
Expandi and Lemlist are competing for the same budget line, so the category itself sets most of what you should be checking.
Outreach automation
Outreach tools send the connection requests, the messages and the follow-ups on your behalf. The whole category carries platform risk, so read what each vendor publishes about daily limits, warm-up and account safety, and treat that as part of the product rather than a footnote. The other thing to check is the unit of pricing. Some charge per seat, some per connected account, some a flat fee for many senders, and that single choice can move the bill by an order of magnitude at five accounts.
How to choose between them in an afternoon
You do not need a six-week evaluation. You need five answers, and four of them come off the vendor sites in under an hour.
- 1. Write down the one job you are buying for. Not three jobs. One. If the sentence needs the word and twice, you are shopping for two tools, and you should say so out loud before you compare anything.
- 2. Check the pricing unit, not the headline number. Expandi bills like this. Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts. Lemlist bills like this. The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month. Run both against the number of people and accounts you will have in six months, not today.
- 3. Find the cheapest tier that still has the feature you came for. Entry prices are usually gated. The plan you actually need is often one or two tiers above the number in the ad, and that gap is where budgets break.
- 4. Run one real list through the trial. Not a demo list. Fifty of your own prospects, your own copy, your own sending times. Two days of that tells you more than every comparison page on the internet, including this one.
- 5. Ask what breaks when you stop paying. Sequences, data, inbox history and reporting all live somewhere. Find out what you can export and what you lose, before you have anything worth losing.
Our read on each
Everything below is our own assessment from running LinkedIn pipelines for B2B firms. It is opinion, not vendor documentation, and we label it that way so you can weigh it against the vendor sections above.
Expandi
Smart LinkedIn outreach automation.
- + Personalized cold outbound with images and GIFs
- + Account warmup built in
- + Cloud-based, runs without local machine
- − Outbound-only at a premium price
- − Personalization at scale still hits the cold-outbound conversion ceiling
- − Image, GIF and video personalization cost extra on top of the plan
- − Priced per LinkedIn account, so multi-account teams pay per seat again
- − No content engine, no inbound
Lemlist
Multichannel sales engagement with personalized outreach.
- + The Email plan carries unlimited users, so small teams share one price
- + Deliverability warm-up and monitoring ship inside the same tool
- + Enrichment is pay-per-success rather than a flat data subscription
- − Multichannel is priced per user, so the cheap Email price does not carry over
- − Enrichment and intent signals run on credits on top of the subscription
- − Outbound-only - no content engine, no inbound pipeline
- − High reply rates still depend on a cold audience who doesn't know you
Four ways this comparison goes wrong
We have watched a lot of teams pick between tools like these. The same four mistakes account for most of the regret.
The entry tiers of Expandi and Lemlist are not the same product shape. Expandi: Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts. Lemlist: The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month. At one user those numbers look comparable. At five they usually are not.
Every tool in this space demos well. What separates them is the hundredth time you do the routine task, whether that is approving a sequence, editing a draft or answering a reply. Ask a current user what they do every Monday, not what impressed them in week one.
Neither Expandi nor Lemlist decides who you target, what you say or why anyone should reply. Software makes a working motion faster and a broken motion faster to fail. Get the offer and the list right first, then automate them.
Most stacks are strong at sending and thin at everything after it. Replies land in an inbox, someone has to qualify them, and the handoff into a calendar is where pipeline quietly leaks. Decide who owns that step before you pick either tool, or the tool will decide for you.
If neither one covers the job
Expandi and Lemlist each solve one slice. Content, DMs, lead capture and pipeline reporting still have to meet somewhere, and in most firms that somewhere is a person with no time. Creator is the install that closes the loop: we set the whole thing up and run it, and you own it.
Built for B2B founders, consultants and agencies who use LinkedIn as their main pipeline channel. See the system and the results.
Frequently asked
- What is the main difference between Expandi and Lemlist?
- Expandi is positioned as smart LinkedIn outreach automation and sits in the outreach automation category. Lemlist is positioned as multichannel sales engagement with personalized outreach and sits in the outreach automation category. In practice Expandi suits sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic, while Lemlist suits B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos.
- How much does Expandi cost?
- Business at $99 (per month, per LinkedIn account, billed monthly); Business at $79 (per month, per LinkedIn account, billed annually); Agency at Custom (talk to sales, 10+ seats). Read on https://expandi.io/pricing/ on 10 September 2026. No free plan. A 7-day free trial runs on the Business plan.
- How much does Lemlist cost?
- Email at $69 (per month, billed monthly); Email at $55 (per month, billed yearly); Multichannel at $109 (per user/month, billed monthly); Multichannel at $87 (per user/month, billed yearly); Enterprise at Custom (talk with sales, teams of 5+ users). Read on https://www.lemlist.com/pricing on 10 September 2026. No free plan. A 14-day free trial runs on both paid plans.
- Is Expandi or Lemlist cheaper?
- Expandi opens at $99 on Business (per month, per LinkedIn account, billed monthly). Lemlist opens at $69 on Email (per month, billed monthly). Compare the unit before the number: one vendor may charge per seat while the other charges per account or a flat fee, and the currencies are published as each vendor publishes them. Both figures were read on 10 September 2026.
- Can I use Expandi and Lemlist together?
- Most teams pick one. Expandi and Lemlist both sit in the outreach automation category, so running both usually means paying twice for the same job. The exception is a migration, where you run the old tool until the sequences in the new one are stable.
- Which should a solo founder pick, Expandi or Lemlist?
- Start from the unit. The Expandi entry tier is Business at $99, per month, per LinkedIn account, billed monthly. The Lemlist entry tier is Email at $69, per month, billed monthly. A solo founder is buying one seat and one account, so the tool with the lower entry tier and the smaller learning curve usually wins. Our read: pick Expandi if this describes you. Sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic. Pick Lemlist if this describes you. B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos.
The verdict
The money question resolves cleanly. Expandi opens at $99 on Business, Lemlist at $69 on Email, both checked 10 September 2026. The unit matters more than the headline. Expandi: Priced per LinkedIn account, not per named seat. Volume pricing starts at 15 accounts. Lemlist: The Email plan is billed per month with unlimited users. Multichannel is billed per user, per month.
Expandi is the pick if this describes you. Sales teams running LinkedIn-first outbound with sophisticated targeting and warmup logic. Lemlist is the pick if this describes you instead. B2B sales teams running personalized cold outreach across email and LinkedIn with custom images and videos. If you read both descriptions and neither matches the job in front of you, the problem is probably bigger than a tool choice, and that is the case Creator exists for.
One caveat we will repeat: pricing pages move. The figures here were read on 10 September 2026 and each one links back to the page it came from. Click through before you sign anything. If a number on this page no longer matches the vendor's page, tell us and we will fix it.
How this page was sourced
We run one rule on every comparison we publish. A fact about a named company's product, pricing or features appears here only if we read it on that company's own page. Every figure carries the plan name it belongs to, the basis the vendor states, the URL it came from, and the date we read it.
Two things follow from that rule, and both are visible on this page. Where a vendor publishes in euros or pounds, the price stays in euros or pounds. We do not convert, because a converted number is a number nobody will ever be charged. And where we have no verified figure, the page says so and leaves the space empty rather than filling it with a price from months ago.
We also do not infer absence. If a vendor's page does not mention a feature, that is not evidence the tool lacks it, and you will not find a line on this page claiming otherwise. The opinionated parts, the categories, the pros and cons, the recommendations, are labelled as ours so you can weigh them separately from the sourced parts.
Last pricing pass: 10 September 2026. We sell a competing product, Creator, and we take no affiliate commission from any tool named on this page.
Key terms
- Cold OutreachCold outreach is contacting a prospect who has had no prior relationship or interaction with the sender. typically via cold email, cold DM, or cold call.
- Warm DMA warm DM is a LinkedIn direct message sent after the prospect has already had some form of engagement with the sender - they've commented on a post, downloaded a lead magnet, or otherwise signaled interest.
- Value-First MessageA value-first message is a LinkedIn DM that leads with a useful insight, resource, or observation relevant to the recipient - delivering value before making any ask.
- DM Reply RateDM reply rate is the percentage of outbound LinkedIn direct messages that receive a response - a key metric for measuring outreach message quality and targeting accuracy.
- Cold DMA cold DM is a LinkedIn direct message sent to a prospect who has had no prior engagement with the sender - no content interaction, no existing connection, no shared context.
- DM SequenceA DM sequence is a series of LinkedIn direct messages sent to a prospect over time, typically triggered by a specific event like a comment or a profile view.